Foundation Color Guide

Neutral Balanced Undertones The most popular range of colors, Pure Anada foundations with NEUTRAL undertones are very forgiving. If you don't know where to start, we suggest sampling a NETURAL shade of foundation first. If the colors in the NEUTRAL range appear too pink or peachy, we suggest sampling shades from the WARM category.
	Atlantic Bisque	Fair	Atlantic Bisque is a popular shade of foundation due to its balanced beige undertones.
	Sunkissed Canadian	Fair/Medium	This shade is perfect for a fair complexion with a bit of a "pink" tan! It has warm rose, rather than gold undertones.
	Pacific Tan	Medium	A medium shade that exudes more bronze than golden tones for women with tanned complexions. Note: If you need a deeper bronze shade, try "Maple Sugar" in the Global category.

Cool Soft Pink/Beige Undertones Pure Anada foundations with COOL undertones are designed for caucasian ladies with decidedly pink undertones. This is not to be confused with "reddness" that may be present on ANY skin undertone. A COOL undertone can be seen on the neck and jawline, as a soft pink skin color.
	Arctic Alabaster	Very Fair	Porcelain skin tones who have difficulty finding a shade of foundation that is light enough for their complexion. A lot of women "think" their skin is very fair. In fact, this shade is quite rare.
	Prairie Rose	Fair	This is a cool beige shade in the light range. It suites the fair complexion that has obvious rose undertones.
	Beige in Banff	Medium	"Beige in Banff", is for the lady who has a deeper complexion with no golden undertones. They may naturally exude a deep pink OR a cool freckled complexion.

Warm Soft Golden Undertones Ladies who have warm undertones can fall into a variety of ethnic groups. It is a VERY POPULAR color category for Caucasian women. It also works well on ethnic groups where a soft golden/peach undertone is needed. If colors from the WARM range appear too yellow, we suggest trying shades from the NEUTRAL or COOL range of Pure Anada Foundations. On the other hand, if colors from the WARM range appear too peach, we suggest sampling foundations from your new YELLOW foundation shades.
	Northern Light	Very Fair	A peaches and cream shade of foundation for the very lightest of skin tones. With yellow undertones, Northern Light is perfect for people who are very fair, with warm complexions, such as women with red or strawberry blond hair.
	Ivory Chinook	Fair	This is a warm neutral shade that looks very natural on a variety of light skin types. It helps tone down redness and even skin tone. Ivory Chinook is a popular foundation for fair complexions.
	Soft Wheat	Fair/Medium	This is a warm neutral shade that is darker than Ivory Chinook. Its warm undertones help tone down redness and even skin tone.
	Mountain Sunset	Medium	It's no secret! Mountain Sunset is a even blend between Soft Wheat and Amber Honey. The popularity of the warm gold shades, demanded a new color.
	Amber Honey	Deep	This foundation suites Caucasian women with very dark, golden tanned skin. Because of it's high concentration of yellow pigment, it can also be worn by certain ethnic groups.

Olive

Cool Olive Undertones

An OLIVE undertone is a combination of gold and blue bases. The absense of pink in an OLIVE based foundation makes it a perfect fit for people who find other foundations too orange or pink.

Flaxen Field

Medium

A cool, olive shade of foundation for light to medium skin tones. It is perfect for people who find other shades too "orange". Suitable for some Asian complexions.

Niagara Fawn

Deep

When other shades appear too yellow, orange or pink, chances are you have an olive undertone! Niagara Fawn is the best choice in this instance. Suitable for a variety of ethnic groups.

Yellow Yellow Undertones Pure Anada's YELLOW shades of foundation are for ethnic groups with soft yellow undertones. We suggest a YELLOW based shade of foundation for ladies who find the WARM foundations too peach or pink in tone.
	Golden Harvest	Fair	A light buttery shade of foundation for fair Asian complexions
	Yukon Gold Rush	Medium	A popular shade of foundation for Asian complexions with decidedly yellow undertones.
	Gold Sunrise	Deep	This golden/olive shade is a match for many ethnic skin tones!

Global Ethnic Diversity
	Caramel
	Cappuccino
	Maple Sugar
	Hazelnut
	Cinnamon
	Cocoa
	Ebony