Since loose mineral cosmetics are different than conventional cosmetics, they also need to be applied in a different fashion.  Once you’re used to the techniques, you’ll find it so fast and easy, you’ll wish you’d discovered Pure Anada Cosmetics sooner!

Basic Foundation Instructions 

Loose mineral foundation must be applied with a quality brush in order to receive optimal results. The brush is VERY important! For full coverage, a soft, dense, flat top brush works ideally.           

Always start by cleansing and moisturizing  your face.  Your skin should feel soft and supple. If your skin is not moisturized at all, the minerals may appear flaky.

Press the head of the brush directly against the holes of the sifter. Tip the whole unit upside down, tap the jar a bit, and then lift the brush off of the sifter. 

Tap the bottom of the handle with brush head facing upward on a hard surface.  This settles the powder into the brush head.  Only a small amount is needed.  Remember: LESS is MORE in this case.

Firmly spread powder on clean, hydrated skin to evenly blend pigments. Move your brush in a gentle, circular, motion. Buffing with the brush brings out the qualities of the minerals giving it a smooth, silky appearance.

For blemishes, a separate concealer is not needed.   Simply use a shadow brush to apply small amounts to the problem areas and buff well with the flat- top foundation brush.

Additional Tips                 

If, at first, you find your foundation appears pasty, there are a few possibilities:

1. Prepare your Canvas:  Just like any other cosmetic application, you must ensure your face is clean and moisturized. Make sure your moisturizer has completely absorbed into your skin before you begin applying the foundation.  Also make sure to exfoliate dry, lifeless skin. Mineral makeup cannot replace your skin care regime!

2. Less is More: Mineral makeup is very concentrated. It is made up of pure mineral pigments.  Because there is little if any ‘filler” in this type of powder, it is imperative that you put just a little bit of powder on your brush and use that on one cheek. Buff it in well in a circular motion before applying more.

 3. The Perfect Match:  If you use the wrong shade of foundation, the minerals will appear to sit on top of your skin, not meld with it. For example, if you have a golden undertone, and the color you apply has a blue or neutral undertone, your face may appear grayish, or pasty.  Don’t assume that mineral foundation doesn’t “work” on your skin. Be persistent until you find a shade that at least comes close. Blending loose mineral foundation shades together is as simple as shaking the jar, and blending one color with another may achieve that perfect shade that you’re looking for.                                                                                                        

4. The Tools of the Trade: Unfortunately, the right brush is an absolute necessity when applying loose mineral foundation. The proper brush should have a very high density of short, firm, and soft natural bristles.  Using an inappropriate brush could be compared to spreading cold butter on soft bread with a plastic knife…it doesn’t work very well!  The result? Too much makeup, not well spread, sticking in all of the wrong places; definitely not natural-looking!                                           

Problem Solving

If you desire more coverage…   Full coverage cannot be achieved on dry, flaking skin. Make sure your skin is well hydrated prior to applying Pure Anada loose mineral foundation. Mist your skin with the Pure Anada Marine Mineral Mist and begin to apply your foundation while your skin is still damp.  This technique will result in amazing coverage!

 If you desire less coverage… Make sure your face is free of excess oils. Minerals will stick to the moisture on your skin.  If you want sheer coverage, make sure your facial moisturizer has completely absorbed into your skin before applying the foundation.  You may also consider “priming” your face with Pure Anada Matte Minerals prior to foundation application.   Another great option for people who want a mineral glow, without the coverage, is to use Pure Anada Glow Minerals finishing powder as opposed to foundation. This product is sheer and lightweight, providing glow without coverage.

Fine Lines & Wrinkles: It is possible for mature skin types to wear loose mineral makeup successfully.  They key is what you put underneath the minerals.  A mistake a lot of ladies make is applying a moisturizer that is too heavy.  In an effort to moisturize the wrinkles, they end up creating an oily base that causes the makeup to pool in fine lines and creases.  A suggestion is to apply the more emollient creams at night time, when your skin has a chance to repair.  Apply lightweight moisturizers underneath your makeup application.  Facial mists, such as our Marine Mineral Toner plump skin cells with water, rather than oil which tends to accentuate fine lines.  For ladies who would like a one-step, sheer foundation, we would suggest our new Tinted Moisturizers.

Acne & Rosacea:Pure Anada cosmetics are ideal for problematic skin conditions that require full coverage without blocking pores.  Our loose mineral foundation provides amazing coverage, yet still feels light-weight.  To achieve maximum coverage, apply the foundation in thin layers, misting your skin with the Marine Mineral Toner between applications.  This hydrating mist helps to set the makeup and provide opaque coverage.

Large Pores:  Some people are genetically predisposed to large pores.  You can greatly reduce the appearance of large pores by applying a layer of Matte Minerals beneath your application of loose mineral foundation. The minerals in Matte Minerals do not provide coverage, but rather a texture that helps to smooth over any imperfections.  However, applying Matte Minerals before makeup will dilute the coverage of the foundation.  If you prefer to keep the coverage properties of the foundation, then try applying Matte Minerals AFTER the foundation.