Black Natural Mascara

Black Mascara

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Finally, a natural mascara you can feel good about putting on your lashes! It is naturally paraben-free, gluten-free, and mercury-free. You will be amazed at how well this mascara builds volume and length to your lashes. We trust that this will be the natural mascara you’ve been waiting for!

We are so excited to be offering several of our products in beautifully designed custom, recyclable boxes!

Why the change? 
Initially, the goal for our brand was to create a product with minimal excess packaging.  Hence, the reason we never had boxes in the past.  However, we realized that by the time we apply a plastic shrink wrap and label, we are creating more waste than a streamlined, cardboard box that is able to be recycled. 
We hope you love the change as much as we do!

Apply to the eyelashes by starting as close to the eye as possible and gently pulling through the lashes. Allow to dry and apply another coat if desired. Pure Anada Mascara is great for layering.
Aqua (Water), Oryza Sativa Wax (Rice Bran Wax), Olea Europea (Olive) Fruit Oil,  Cetyl Alcohol, Coernica Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Vegetable Glycerin, Stearic Acid, Acacia Gum, CI 77499 (Iron Oxide), Aminomethyl Popandiol, Phenoxyethanol 


I have sensitive eyes. Will this mascara be any different than other products on the market?
Pure Anada mascara is formulated to be PH balanced for eyes. The PH of skin and hair is 4.5-5.5. Our eyes have a PH of 7. If a mascara is not properly PH balanced it will burn and sting your eyes. In our trial studies, we did not encounter anyone who experienced a burning or stinging sensation! This is extremely exciting, since mascara is often a problematic product in this regard. 

I've heard that mascara should be replaced every 3 months. Is this true for Pure Anada natural mascara as well?
Yes, we also recommend purchasing a new vial of mascara every 3 months. Over time, bacteria from your eye begins to contaminate the mascara in the vial. If you use the same vial for too long, you may aquire an infection. If you are experiencing irritation from your mascara that you didn't when you first opened the vial, perhaps it's time to change the tube! 
Also, it is imperative that you do not share mascara with friends or family. 

Will Pure Anada natural mascara make my lashes appear fuller, thicker and longer?
You better believe it! The formula produces amazing volume! Most women found that Pure Anada mascara generated more volume than mainstream brands that claim the same thing.

Other natural mascaras I have tried, do not stay on my lashes for the whole day. What can I expect from Pure Anada natural mascara?
This is where it was critical for us to rise above the competition. What is the point in wearing a natural product, if it runs into your eyes and down your face?
Our mascara will deliver the results you are looking for! It is water-resistant, but not water-proof. Therefore it is easily removed with a gentle oil based cleanser. (Pure Anada Scentless Gentle Cleanser OR our Cucumber & Aloe Eye Makeup Remover)

Is Pure Anada natural mascara vegan?
Yes, Pure Anada mascara is vegan.

Pure Anada natural mascara is 97% natural. What does this mean? Why not make it 100% natural?
To us, natural means "from nature". The last 2 ingredients in our formula are not grown or harvested from nature in any way. They are necessary ingredients to the success of our formula, and do not pose any health risks.


80 Reviews Hide Reviews Show Reviews

  • Black Mascara

    Posted by julie on 21st May 2018

    goes on very evenly, no clumping.

  • Really Good!

    Posted by Pam on 21st May 2018

    Tried the sample, then ordered 2! Goes on smoothly and wears well.

  • Love this mascara

    Posted by Fiona on 23rd Apr 2018

    I have been using this mascara for about a year or so. I also loved the blue mascara but, is not available any longer. This mascara has great coverage with the first coat. It separates and is not clumpy and thick like so many. It lasts all day with no flaking or smearing. I love it!! I have tried a few others but, always come back. I have stopped even looking, this is MY mascara:)

  • perfect

    Posted by Tracy Ilko on 14th Apr 2018

    I bought this in a sample size and was really pleased with this mascara. I applied 2 coats and love it. A definite repurchase.

  • Really Good Natural Mascara

    Posted by Kate on 4th Apr 2018

    This is by far my favourite Anada product I've tried! The formula is what is really amazing! It's very buildable and seriously stays on forever. I would almost call it water resistant. The wand could be better, just bigger and longer bristles, but it works and honestly I'm usually more concerned about formula. For being all natural I'm very impressed! And such a good price point!

  • Perfect mascara for contact wearers. I’ve been using it for over a decade and still love it.

    Posted by Unknown on 3rd Apr 2018

    I like the new cardboard box. Less plastic is always good in my books.


    Posted by Kathy on 2nd Apr 2018

    This mascara is the best natural mascara out there! Love this gentle on my eyes and easy to remove, yet it doesn't "remove" itself when you're wearing it!


    Posted by KATHRYN M. CLOUGH on 10th Mar 2018


  • Hands=down the BEST mascara!

    Posted by Nicole Mauro on 14th Feb 2018

    I have yet to find a mascara like this one. I have been using it for 2 years and I just love it! It lengthens lashes and makes them pop. A great product!

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