Black Natural Mascara

Black Mascara

(89 reviews) Write a Review
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Finally, a natural mascara you can feel good about putting on your lashes! It is naturally paraben-free, gluten-free, and mercury-free. You will be amazed at how well this mascara builds volume and length to your lashes. We trust that this will be the natural mascara you’ve been waiting for!

We are so excited to be offering several of our products in beautifully designed custom, recyclable boxes!

Why the change? 
Initially, the goal for our brand was to create a product with minimal excess packaging.  Hence, the reason we never had boxes in the past.  However, we realized that by the time we apply a plastic shrink wrap and label, we are creating more waste than a streamlined, cardboard box that is able to be recycled. 
We hope you love the change as much as we do!

Apply to the eyelashes by starting as close to the eye as possible and gently pulling through the lashes. Allow to dry and apply another coat if desired. Pure Anada Mascara is great for layering.
Aqua (Water), Oryza Sativa Wax (Rice Bran Wax), Olea Europea (Olive) Fruit Oil,  Cetyl Alcohol, Coernica Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Vegetable Glycerin, Stearic Acid, Acacia Gum, CI 77499 (Iron Oxide), Aminomethyl Popandiol, Phenoxyethanol 


I have sensitive eyes. Will this mascara be any different than other products on the market?
Pure Anada mascara is formulated to be PH balanced for eyes. The PH of skin and hair is 4.5-5.5. Our eyes have a PH of 7. If a mascara is not properly PH balanced it will burn and sting your eyes. In our trial studies, we did not encounter anyone who experienced a burning or stinging sensation! This is extremely exciting, since mascara is often a problematic product in this regard. 

I've heard that mascara should be replaced every 3 months. Is this true for Pure Anada natural mascara as well?
Yes, we also recommend purchasing a new vial of mascara every 3 months. Over time, bacteria from your eye begins to contaminate the mascara in the vial. If you use the same vial for too long, you may aquire an infection. If you are experiencing irritation from your mascara that you didn't when you first opened the vial, perhaps it's time to change the tube! 
Also, it is imperative that you do not share mascara with friends or family. 

Will Pure Anada natural mascara make my lashes appear fuller, thicker and longer?
You better believe it! The formula produces amazing volume! Most women found that Pure Anada mascara generated more volume than mainstream brands that claim the same thing.

Other natural mascaras I have tried, do not stay on my lashes for the whole day. What can I expect from Pure Anada natural mascara?
This is where it was critical for us to rise above the competition. What is the point in wearing a natural product, if it runs into your eyes and down your face?
Our mascara will deliver the results you are looking for! It is water-resistant, but not water-proof. Therefore it is easily removed with a gentle oil based cleanser. (Pure Anada Scentless Gentle Cleanser OR our Cucumber & Aloe Eye Makeup Remover)

Is Pure Anada natural mascara vegan?
Yes, Pure Anada mascara is vegan.

Pure Anada natural mascara is 97% natural. What does this mean? Why not make it 100% natural?
To us, natural means "from nature". The last 2 ingredients in our formula are not grown or harvested from nature in any way. They are necessary ingredients to the success of our formula, and do not pose any health risks.


89 Reviews Hide Reviews Show Reviews

  • Love this!

    Posted by Nikki N on 6th Sep 2018

    I absolutely love this mascara! I love the sleek look and feel of the container and love how it goes on. Super great product that doesn't break the bank! Thank you!

  • Black mascara

    Posted by Gail on 13th Aug 2018

    I have tried 2 other brands of "clean" mascara and find this to be the best choice. The consistency is not too "wet" or too dry. There are few to no clumps while applying. The brush is manageable without touching the eyelid and smearing the mascara. I have a problem with mascara smearing or crumbling on my cheek below my eyes. This mascara doesn't cover my lashes heavily ( why I gave it a 4), but the coverage is pleasing and it is a bright black color. It also seems to be somewhat waterproof. I will definitely reorder.

  • Really Good!

    Posted by Pamela on 7th Aug 2018

    Tried the sample, then ordered 2! Goes on smoothly and wears well.

  • Works very well and happy to have the clean products

    Posted by Dolores Ens on 17th Jul 2018

    Love it!

  • Mascara

    Posted by Jan O'Connell on 14th Jul 2018

    Best mascara I have ever used

  • Outstanding Mascara!

    Posted by E.Wilks on 13th Jul 2018

    I have been looking for a cleaner mascara that actually works. Your mascara fits all my criteria. 1. It does not smudge except in highly moist humid places. 2. It does not sting my eyes when it does get in them. 3. You can layer and make it thicker if need be. All in all this is my favorite natural mascara!!!

  • Black Mascara

    Posted by Roxane Longano on 11th Jul 2018

    Went on nicely, good coverage and did not sting my eyes. Came off easily with your eye makeup remover.

  • Better than all the others

    Posted by Josi on 21st Jun 2018

    I bought this as a sample, and I LOVE it! I have found it better than all the other mascaras I've tried (drug store brands and high end). It goes on smoothly and doesn't clump at all for me. I feel like it makes my lashes look fuller and longer too. I will be purchasing a full size soon!

  • The Best Mascara Ever!

    Posted by Leigh Clark on 5th Jun 2018

    I have been searching for clean ingredient make-up products and hit the jack pot with the Pure Anada Mascara! It builds beautifully. Thank you for a clean top quality mascara!

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