Black Natural Mascara

Black Mascara

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Finally, a natural mascara you can feel good about putting on your lashes! It is naturally paraben-free, gluten-free, and mercury-free. You will be amazed at how well this mascara builds volume and length to your lashes. We trust that this will be the natural mascara you’ve been waiting for!

Apply to the eyelashes by starting as close to the eye as possible and gently pulling through the lashes. Allow to dry and apply another coat if desired. Pure Anada Mascara is great for layering.
Aqua (Water), Oryza Sativa Wax (Rice Bran Wax), Olea Europea (Olive) Fruit Oil,  Cetyl Alcohol, Coernica Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Vegetable Glycerin, Stearic Acid, Acacia Gum, CI 77499 (Iron Oxide), Aminomethyl Popandiol, Phenoxyethanol 


I have sensitive eyes. Will this mascara be any different than other products on the market?
Pure Anada mascara is formulated to be PH balanced for eyes. The PH of skin and hair is 4.5-5.5. Our eyes have a PH of 7. If a mascara is not properly PH balanced it will burn and sting your eyes. In our trial studies, we did not encounter anyone who experienced a burning or stinging sensation! This is extremely exciting, since mascara is often a problematic product in this regard. 

I've heard that mascara should be replaced every 3 months. Is this true for Pure Anada natural mascara as well?
Yes, we also recommend purchasing a new vial of mascara every 3 months. Over time, bacteria from your eye begins to contaminate the mascara in the vial. If you use the same vial for too long, you may aquire an infection. If you are experiencing irritation from your mascara that you didn't when you first opened the vial, perhaps it's time to change the tube! 
Also, it is imperative that you do not share mascara with friends or family. 

Will Pure Anada natural mascara make my lashes appear fuller, thicker and longer?
You better believe it! The formula produces amazing volume! Most women found that Pure Anada mascara generated more volume than mainstream brands that claim the same thing.

Other natural mascaras I have tried, do not stay on my lashes for the whole day. What can I expect from Pure Anada natural mascara?
This is where it was critical for us to rise above the competition. What is the point in wearing a natural product, if it runs into your eyes and down your face?
Our mascara will deliver the results you are looking for! It is water-resistant, but not water-proof. Therefore it is easily removed with a gentle oil based cleanser. (Pure Anada Scentless Gentle Cleanser OR our Cucumber & Aloe Eye Makeup Remover)

Is Pure Anada natural mascara vegan?
Yes, Pure Anada mascara is vegan.

Pure Anada natural mascara is 97% natural. What does this mean? Why not make it 100% natural?
To us, natural means "from nature". The last 2 ingredients in our formula are not grown or harvested from nature in any way. They are necessary ingredients to the success of our formula, and do not pose any health risks.

Try our mascara autoship program!

With our mascara auto-ship program, you won't have to think about how old your vial is, and when it's time to purchase a new one!
For an up front charge of $56.00, we will send you a new mascara every 3 months for one year!  (Total of 4 units)
The mascara will come right to your mailbox with no additional shipping fee!  The mascara autoship program is only available in Canada & USA.

62 Reviews Hide Reviews Show Reviews

  • Black Mascara

    Posted by Wendy Wilson on 22nd Sep 2017

    Have tried other natural mascara's but this one is the best I've used. It gives use volume and length, stays on and washes off nicely. Love this mascara highly recommend it

  • excellent mascara (so far)!

    Posted by rosee on 7th Aug 2017

    I have been using this mascara for the past month and really love it. It adds length and volume to lashes without the spider effect. The formula stays on well but is easy to wash off at the end of the day. Very reasonably priced compared to other clean mascaras that I have used (about half the price or less - I have used Ilia, Evelyn Iona, and others). I will update my review after the 3 month mark to see how it holds out for that period of time. So far, very pleased.

  • It's a Great Product!

    Posted by Cali Harris on 24th Jul 2017

    I was so impressed with the packaging and the function of this product. It works very well, is enjoyable to use and it lasts all day. It is good for layering and the formula and brush separate and lengthen my lashes. Thanks again for another great product! I am sold for life!

  • Love this! Nice long lasting without running or fading as the day goes by. Separate lashes beautifully

    Posted by Kathryn Egan on 19th Jul 2017

    Highly recommend!

  • Great mascara!

    Posted by Unknown on 29th May 2017

    I have tried a lot of natural mascaras before and was never impressed. I was sincerely impressed with this one! I ordered the sample, not expecting much since I've been burned before. However, I am now a convert and will continue using this for a long time. I'm very impressed with Pure Anada products! This company is making my switch to natural makeup so easy!

  • Awesome Local and Natural Mascara

    Posted by Unknown on 17th Apr 2017

    Love this mascara! So glad I was able to order the sample first.

  • Finally! No burning!

    Posted by Nan on 15th Apr 2017

    I have became allergic to all forms of makeup. From the first steps to the finishing touches. For about the first three seconds my eyes barely start to sting when I first apply this and then it stops. I was afraid it would come back at some point throughout the day but it has not yet. So far I have been wearing this for about a month with no reaction. It seems to take a little longer to apply but I'd spend more time blotting tears and fixing smudges with other products. The purpose of makeup is to make you look better, not worse! The alternative is not wearing any but I want to look professional while working. This and the other makeup products helps to achieve that.

  • Black mascara

    Posted by Marie on 14th Apr 2017

    Best mascara ever !! I have tried many mascaras and this one is the best , bar none . No clumping and very gentle on sensitive eyes .l

  • Best mascara ever!

    Posted by Unknown on 28th Mar 2017

    This mascara is great for my lashes. I love how this product doesn't clump and it doesn't irritate my eyes :)

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