Black Natural Mascara

Black Mascara

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Finally, a natural mascara you can feel good about putting on your lashes! It is naturally paraben-free, gluten-free, and mercury-free. You will be amazed at how well this mascara builds volume and length to your lashes. We trust that this will be the natural mascara you’ve been waiting for!

We are so excited to be offering several of our products in beautifully designed custom, recyclable boxes!

Why the change? 
Initially, the goal for our brand was to create a product with minimal excess packaging.  Hence, the reason we never had boxes in the past.  However, we realized that by the time we apply a plastic shrink wrap and label, we are creating more waste than a streamlined, cardboard box that is able to be recycled. 
We hope you love the change as much as we do!

Apply to the eyelashes by starting as close to the eye as possible and gently pulling through the lashes. Allow to dry and apply another coat if desired. Pure Anada Mascara is great for layering.
Aqua (Water), Oryza Sativa Wax (Rice Bran Wax), Olea Europea (Olive) Fruit Oil,  Cetyl Alcohol, Coernica Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Vegetable Glycerin, Stearic Acid, Acacia Gum, CI 77499 (Iron Oxide), Aminomethyl Popandiol, Phenoxyethanol 


I have sensitive eyes. Will this mascara be any different than other products on the market?
Pure Anada mascara is formulated to be PH balanced for eyes. The PH of skin and hair is 4.5-5.5. Our eyes have a PH of 7. If a mascara is not properly PH balanced it will burn and sting your eyes. In our trial studies, we did not encounter anyone who experienced a burning or stinging sensation! This is extremely exciting, since mascara is often a problematic product in this regard. 

I've heard that mascara should be replaced every 3 months. Is this true for Pure Anada natural mascara as well?
Yes, we also recommend purchasing a new vial of mascara every 3 months. Over time, bacteria from your eye begins to contaminate the mascara in the vial. If you use the same vial for too long, you may aquire an infection. If you are experiencing irritation from your mascara that you didn't when you first opened the vial, perhaps it's time to change the tube! 
Also, it is imperative that you do not share mascara with friends or family. 

Will Pure Anada natural mascara make my lashes appear fuller, thicker and longer?
You better believe it! The formula produces amazing volume! Most women found that Pure Anada mascara generated more volume than mainstream brands that claim the same thing.

Other natural mascaras I have tried, do not stay on my lashes for the whole day. What can I expect from Pure Anada natural mascara?
This is where it was critical for us to rise above the competition. What is the point in wearing a natural product, if it runs into your eyes and down your face?
Our mascara will deliver the results you are looking for! It is water-resistant, but not water-proof. Therefore it is easily removed with a gentle oil based cleanser. (Pure Anada Scentless Gentle Cleanser OR our Cucumber & Aloe Eye Makeup Remover)

Is Pure Anada natural mascara vegan?
Yes, Pure Anada mascara is vegan.

Pure Anada natural mascara is 97% natural. What does this mean? Why not make it 100% natural?
To us, natural means "from nature". The last 2 ingredients in our formula are not grown or harvested from nature in any way. They are necessary ingredients to the success of our formula, and do not pose any health risks.


73 Reviews Hide Reviews Show Reviews


    Posted by KATHRYN M. CLOUGH on 10th Mar 2018


  • Hands=down the BEST mascara!

    Posted by Nicole Mauro on 14th Feb 2018

    I have yet to find a mascara like this one. I have been using it for 2 years and I just love it! It lengthens lashes and makes them pop. A great product!

  • Best of the Best

    Posted by Unknown on 8th Feb 2018

    This mascara is perfect for any contact lens wearer or anyone with sensitive eyes. Stays on all day, and comes off easily when you want it to. Great buildability

  • Pretty Good

    Posted by Natalie on 8th Feb 2018

    I really love the feel of this mascara, smooth and silky with no flaking, but i'm not a fan of the brush. I find that it doesn't give me the fullness and volume that a fat bristle brush does, and would love to see different brush options in the future. I will continue to use it though because the mascara itself is wonderful.

  • Pure Anada Black Mascara

    Posted by Unknown on 28th Jan 2018

    I love this mascara! No clumps, lengthens my eyelashes, minimal smudging at the end of the day. Best part is that it is more natural than other products!

  • Black Mascara

    Posted by b on 31st Dec 2017

    I have tried countless mascaras and very few stay put without giving me raccoon eyes. For this to be natural and long wearing is just fantastic! There is a reason this product has so many 5 star reviews. I highly recommend this product.

  • Black Mascara

    Posted by Sarah on 20th Dec 2017

    Great mascara-, lengthens and thickens. To be honest, as good as the $30+ mascaras I was buying. I'm happy I can purchase this and support a Canadian business.

  • Great mascara!

    Posted by Liz on 17th Nov 2017

    Love this, only thing I would change is the brush size to something a little more delicate or straighter, I feel a little clumsy using the curling brush. I'm sure I'll adjust as I really like the product. No flaking!!

  • Great Mascara!

    Posted by Andrea B on 25th Oct 2017

    I've been searching for a Canadian, handmade, cruelty-free mascara for a number of years. My search is over!

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