Black Natural Mascara

Black Mascara

(140 reviews) Write a Review
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Finally, a natural mascara you can feel good about putting on your lashes! It is naturally paraben-free, gluten-free, and mercury-free. You will be amazed at how well this mascara builds volume and length to your lashes. We trust that this will be the natural mascara you’ve been waiting for!

SAMPLE ORDERING: If you are ordering ONLY samples of Pure Anada products, feel free to use the coupon code "sample" to decrease shipping to $2.00. Please note that this is to be used for orders containing ONLY samples. Thank you!

Apply to the eyelashes by starting as close to the eye as possible and gently pulling through the lashes. Allow to dry and apply another coat if desired. Pure Anada Mascara is great for layering.

Aqua, CI 77499, Hydrogenated Olive Oil Stearyl Esters, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Cetearyl Alcohol, Glycerin, Myrica Pubescens (Bayberry) Fruit Wax, Pullulan, Glyceryl Caprylate, Oleic/Linoleic/Linolenic Polyglycerides, Xanthan Gum, Simmondsia Chinensis Seed Oil, Sodium Hydroxide, Galactoarabinan


I have sensitive eyes. Will this mascara be any different than other products on the market?
Pure Anada mascara is formulated to be PH balanced for eyes. The PH of skin and hair is 4.5-5.5. Our eyes have a PH of 7. If a mascara is not properly PH balanced it will burn and sting your eyes. In our trial studies, we did not encounter anyone who experienced a burning or stinging sensation! This is extremely exciting, since mascara is often a problematic product in this regard. 

I've heard that mascara should be replaced every 3 months. Is this true for Pure Anada natural mascara as well?
Yes, we also recommend purchasing a new vial of mascara every 3 months. Over time, bacteria from your eye begins to contaminate the mascara in the vial. If you use the same vial for too long, you may aquire an infection. If you are experiencing irritation from your mascara that you didn't when you first opened the vial, perhaps it's time to change the tube! 
Also, it is imperative that you do not share mascara with friends or family. 

Will Pure Anada natural mascara make my lashes appear fuller, thicker and longer?
You better believe it! The formula produces amazing volume! Most women found that Pure Anada mascara generated more volume than mainstream brands that claim the same thing.

Other natural mascaras I have tried, do not stay on my lashes for the whole day. What can I expect from Pure Anada natural mascara?
This is where it was critical for us to rise above the competition. What is the point in wearing a natural product, if it runs into your eyes and down your face?
Our mascara will deliver the results you are looking for! It is water-resistant, but not water-proof. Therefore it is easily removed with a gentle oil based cleanser. (Pure Anada Scentless Gentle Cleanser OR our Cucumber & Aloe Eye Makeup Remover)

Is Pure Anada natural mascara vegan?
Yes, Pure Anada mascara is vegan.

Pure Anada natural mascara is 97% natural. What does this mean? Why not make it 100% natural?
To us, natural means "from nature". The last 2 ingredients in our formula are not grown or harvested from nature in any way. They are necessary ingredients to the success of our formula, and do not pose any health risks.


140 Reviews Hide Reviews Show Reviews

  • Perfect for my purposes

    Posted by Sarah Moriarty on 23rd Sep 2020

    It adds color to my lashes and doesn't irritate them, which is exactly what I was looking for. It stays on well during long days but also washes off easy.

  • Best for Hyper-Sensitive Eyes

    Posted by Ashton Koch on 16th Sep 2020

    I’ve been looking for years for a mascara I could wear without causing my eyes to water, itch and become red and I’ve finally found it! I’m so happy I discovered Pure Anada, when I was looking for Canadian makeup manufacturers! I highly recommend you trying this product if you want a mascara which both goes on beautifully and won’t irritate your eyes.

  • Best ever for volume applicator and feel

    Posted by Heather Samson on 21st Aug 2020

    Love this will never buy another

  • Pure Ananda Mascara

    Posted by Catherine on 4th Aug 2020

    I like this mascara but find it much too wet. I do not wear eyeliner on my top lids and I always have to use a damp cotton swab to remove the mascara that is smeared on my eyelids after I apply this mascara (tip: wait until the mascara has dried or you might mess up your lashes when you do this). I haven't been able to apply the mascara without making a mess of my eyelids (I apply a simple eyeshadow AFTER I apply the mascara and have cleaned my eyelids). If it weren't for that I would absolutely love this product.

  • Works well, brush is very thin

    Posted by Nicole on 10th Jun 2020

    I have been using this mascara for about a year and I like it very much. I find it does not smudge during the day and comes off easily without special removers. The only thing I would change is the brush, it is very thin. I end up getting mascara on my upper and lower lid so I have adjusted how I apply. I use the tip to apply to the end of my lashes now and that seems to work ok.

  • Love It!

    Posted by Michelle B on 6th Jun 2020

    I LOVE this product, it goes on beautifully and I don't get ugly spider leg lashes from it. It also does not smudge and looks so natural but really adds length. If you want a full look you can always add a second coat. Also love how easy it is to clean off. Just a little soap and water and it comes off nicely, and there's no clumps to try to fight when taking it off. This is now my number one go to mascara.

  • Black Mascara

    Posted by TZiprick on 31st May 2020

    Truly the best clean mascara available. Also my fav mascara ever. I’ve tried most drugstore mascaras and many high end mascaras. This is my holy grail. Thickens my shirt lashes and lengthens as well. Removes easily at night with water on two wet cotton pads. I prefer using the sample size because I love the wand. One day, I hope Pure Anada designs a lash primer with clean ingredients. I would be the first in line to purchase! Well done to this amazing company tgat is Manitoba based.

  • Mascara

    Posted by Susan Hamm on 25th May 2020

    I was hoping this would be THE mascara but I’m still looking for THE mascara. I like it when it first arrives but it doesn’t take long and it goes on clumpy

  • Will re-purchase

    Posted by Katelyn Lindberg on 20th May 2020

    Does NOT flake, is not clumpy, not cry or water proof but doesn't claim to be. I like how easy it washes off. Just with a soft cloth and my regular face wash. Easy to apply, lasts all day without flaking and washes off well. Pretty darn perfect formula for me.

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