Black Natural Mascara

Black Mascara

(116 reviews) Write a Review
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Finally, a natural mascara you can feel good about putting on your lashes! It is naturally paraben-free, gluten-free, and mercury-free. You will be amazed at how well this mascara builds volume and length to your lashes. We trust that this will be the natural mascara you’ve been waiting for!

Apply to the eyelashes by starting as close to the eye as possible and gently pulling through the lashes. Allow to dry and apply another coat if desired. Pure Anada Mascara is great for layering.

Aqua, CI 77499, Hydrogenated Olive Oil Stearyl Esters, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Cetearyl Alcohol, Glycerin, Myrica Pubescens (Bayberry) Fruit Wax, Pullulan, Glyceryl Caprylate, Oleic/Linoleic/Linolenic Polyglycerides, Xanthan Gum, Simmondsia Chinensis Seed Oil, Sodium Hydroxide, Galactoarabinan


I have sensitive eyes. Will this mascara be any different than other products on the market?
Pure Anada mascara is formulated to be PH balanced for eyes. The PH of skin and hair is 4.5-5.5. Our eyes have a PH of 7. If a mascara is not properly PH balanced it will burn and sting your eyes. In our trial studies, we did not encounter anyone who experienced a burning or stinging sensation! This is extremely exciting, since mascara is often a problematic product in this regard. 

I've heard that mascara should be replaced every 3 months. Is this true for Pure Anada natural mascara as well?
Yes, we also recommend purchasing a new vial of mascara every 3 months. Over time, bacteria from your eye begins to contaminate the mascara in the vial. If you use the same vial for too long, you may aquire an infection. If you are experiencing irritation from your mascara that you didn't when you first opened the vial, perhaps it's time to change the tube! 
Also, it is imperative that you do not share mascara with friends or family. 

Will Pure Anada natural mascara make my lashes appear fuller, thicker and longer?
You better believe it! The formula produces amazing volume! Most women found that Pure Anada mascara generated more volume than mainstream brands that claim the same thing.

Other natural mascaras I have tried, do not stay on my lashes for the whole day. What can I expect from Pure Anada natural mascara?
This is where it was critical for us to rise above the competition. What is the point in wearing a natural product, if it runs into your eyes and down your face?
Our mascara will deliver the results you are looking for! It is water-resistant, but not water-proof. Therefore it is easily removed with a gentle oil based cleanser. (Pure Anada Scentless Gentle Cleanser OR our Cucumber & Aloe Eye Makeup Remover)

Is Pure Anada natural mascara vegan?
Yes, Pure Anada mascara is vegan.

Pure Anada natural mascara is 97% natural. What does this mean? Why not make it 100% natural?
To us, natural means "from nature". The last 2 ingredients in our formula are not grown or harvested from nature in any way. They are necessary ingredients to the success of our formula, and do not pose any health risks.


116 Reviews Hide Reviews Show Reviews

  • Mascara

    Posted by Terrylynn Guest on 9th Nov 2019

    Awesome! Where has this mascara been all my life?! I have tried everything out there from all price points. I've not worn mascara for over a year because they all smudge under my eyes, flake or goop up. I tried the sample of PureAnada Mascara with some doubt, but boy was I wrong!!! I now wear it everyday and it lasts all day. No smudges, no flakes and my eyelashes remain soft and natural looking. I will be buying this product for life and gifting the sample sizes to my friends to try. Well done!!!

  • Black mascara

    Posted by Maureen Coulter on 4th Nov 2019

    I have used this mascara for a few years. Easy to apply. No eye irritation.

  • Black Mascara

    Posted by Tina on 25th Oct 2019

    I am allergic to gluten and sulfates. This product is clear of both and for the first time I can use mascara without eye irritation.

  • Mascara Review

    Posted by Sabrina Naayen on 9th Oct 2019

    Absolutly LOVE this Mascara! Ordered a sample to try it out and super impressed with the lash seperation, and I can apply a second layer after it dries for more thickness. Also washes off realllly well with just a bit of soap/water, not left having to scrub my lash line. Can't wait to get the full size!

  • Black mascara

    Posted by Joey on 27th Sep 2019

    Best mascara I have ever used. Doesn't smudge

  • Mascara

    Posted by Margaret Marean on 18th Sep 2019

    Great low toxin mascara

  • Mascara

    Posted by Melinda on 15th Sep 2019

    I really love this product. The mascara goes on easily and does not flake or run like most natural mascaras.

  • Mascara

    Posted by Unknown on 11th Sep 2019

    This mascara was recommended by a friend and I now recommend it to you. It's light and doesn't cause your lashes to stick together. I do find that two coats is perfect.

  • Best. Mascara. Ever.

    Posted by Megan on 28th Aug 2019

    I can't say enough good things about this mascara! It goes on without clumps, and definitely lengthens my eyelashes. I LOVE how Pure Anada uses natural, non-harmful products (check out Think Dirty and EWG!), and they're CANADIAN!!! Oh and also, sometimes natural products are expensive ... Pure Anada is not! Love love love these guys.

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