Black Natural Mascara

Black Mascara

(148 reviews) Write a Review
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Finally, a natural mascara you can feel good about putting on your lashes! It is naturally paraben-free, gluten-free, mercury-free, formulated with Eco-cert approved ingredients.  You will be amazed at how well this mascara builds volume and length to your lashes. We trust that this will be the natural mascara you’ve been waiting for!

  • Mercury-Free 
  • Gluten-Free 
  • Paraben-Free 
  • Ecocert approved ingredients 
  • Hypoallergenic – safe for sensitive eyes 
  • pH balanced 

SAMPLE ORDERING: If you are ordering ONLY samples of Pure Anada products, feel free to use the coupon code "sample" to decrease shipping to $2.00. Please note that this is to be used for orders containing ONLY samples. Thank you!

Apply to the eyelashes by starting as close to the eye as possible and gently pulling through the lashes. Allow to dry and apply another coat if desired. Pure Anada Mascara is great for layering.

Aqua, CI 77499, Hydrogenated Olive Oil Stearyl Esters, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Cetearyl Alcohol, Glycerin, Myrica Pubescens (Bayberry) Fruit Wax, Pullulan, Glyceryl Caprylate, Oleic/Linoleic/Linolenic Polyglycerides, Xanthan Gum, Simmondsia Chinensis Seed Oil, Sodium Hydroxide, Galactoarabinan


I have sensitive eyes. Will this mascara be any different than other products on the market?
Pure Anada mascara is formulated to be PH balanced for eyes. The PH of skin and hair is 4.5-5.5. Our eyes have a PH of 7. If a mascara is not properly PH balanced it will burn and sting your eyes. In our trial studies, we did not encounter anyone who experienced a burning or stinging sensation! This is extremely exciting, since mascara is often a problematic product in this regard. 

I've heard that mascara should be replaced every 3 months. Is this true for Pure Anada natural mascara as well?
Yes, we also recommend purchasing a new vial of mascara every 3 months. Over time, bacteria from your eye begins to contaminate the mascara in the vial. If you use the same vial for too long, you may acquire an infection. If you are experiencing irritation from your mascara that you didn't when you first opened the vial, perhaps it's time to change the tube! 
Also, it is imperative that you do not share mascara with friends or family. 

Will Pure Anada natural mascara make my lashes appear fuller, thicker and longer?
You better believe it! The formula produces amazing volume! Most women found that Pure Anada mascara generated more volume than mainstream brands that claim the same thing.

Other natural mascaras I have tried, do not stay on my lashes for the whole day. What can I expect from Pure Anada natural mascara?
This is where it was critical for us to rise above the competition. What is the point in wearing a natural product, if it runs into your eyes and down your face?
Our mascara will deliver the results you are looking for! It is water-resistant, but not water-proof. Therefore it is easily removed with a gentle oil based cleanser. (Pure Anada Scentless Gentle Cleanser OR our Cucumber & Aloe Eye Makeup Remover)

Is Pure Anada natural mascara vegan?
Yes, Pure Anada mascara is vegan.


148 Reviews Hide Reviews Show Reviews

  • Best Mascara

    Posted by Brooke on 20th Jan 2021

    This is my new favourite! It gives me great length and volume, and it is long lasting. Ive worn this out in the cold snowy weather and had no fall off, smudging, or clumping! I highly suggest you add this product to your collection.

  • Great Mascara!!

    Posted by Natasha Croucher on 8th Jan 2021

    This is one of my favourite mascaras! I purchased the mini size to see how it would work and I am so surprised how good it works. It doesn't run (and I work in a kitchen) and is a great black colour! It makes my eyelashes so long, with or without curling - and no need for primer. I will 100% be buying this again!

  • Mascara

    Posted by Wendy on 29th Dec 2020

    This is the only mascara that I have bought in my lifetime that does not irritate my eyes. Knowing it's a natural product is also reassuring. Love this product!

  • Great Mascara

    Posted by Jodie Hutton on 11th Dec 2020

    I am so glad that I bought this mascara. It goes on nicely and is not clumpy at all. I will be buying this again in the future.

  • Best. Mascara. Ever.

    Posted by Darby Brewer on 31st Oct 2020

    This is, by far, the absolute best mascara I've ever tried, natural or otherwise. It comes off easily, goes on without clumping, no flaking, it's an amazing product. The wand in the sample size isn't as good as the wand in the full size, but that's typically the case with any mascara samples. I've been using this product for years and still love it.

  • Great mascara

    Posted by Sam Gendron on 23rd Oct 2020

    It smells so good. It's a no clumps mascara and it's not a lenghty mascara, but it looks really nice.

  • Without this product i would not be able to wear mascara any longer.

    Posted by lisa maclellan on 17th Oct 2020

    Please do not change or stop making this product. I love it and am so glad i found your company years ago.

  • mascara

    Posted by Heather on 4th Oct 2020

    easy to apply,doesn't clump takes a while to build up

  • Perfect for my purposes

    Posted by Sarah Moriarty on 23rd Sep 2020

    It adds color to my lashes and doesn't irritate them, which is exactly what I was looking for. It stays on well during long days but also washes off easy.

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