Black Natural Mascara

Black Mascara

(104 reviews) Write a Review
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Finally, a natural mascara you can feel good about putting on your lashes! It is naturally paraben-free, gluten-free, and mercury-free. You will be amazed at how well this mascara builds volume and length to your lashes. We trust that this will be the natural mascara you’ve been waiting for!

Apply to the eyelashes by starting as close to the eye as possible and gently pulling through the lashes. Allow to dry and apply another coat if desired. Pure Anada Mascara is great for layering.

Aqua, CI 77499, Hydrogenated Olive Oil Stearyl Esters, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Cetearyl Alcohol, Glycerin, Myrica Pubescens (Bayberry) Fruit Wax, Pullulan, Glyceryl Caprylate, Oleic/Linoleic/Linolenic Polyglycerides, Xanthan Gum, Simmondsia Chinensis Seed Oil, Sodium Hydroxide, Galactoarabinan


I have sensitive eyes. Will this mascara be any different than other products on the market?
Pure Anada mascara is formulated to be PH balanced for eyes. The PH of skin and hair is 4.5-5.5. Our eyes have a PH of 7. If a mascara is not properly PH balanced it will burn and sting your eyes. In our trial studies, we did not encounter anyone who experienced a burning or stinging sensation! This is extremely exciting, since mascara is often a problematic product in this regard. 

I've heard that mascara should be replaced every 3 months. Is this true for Pure Anada natural mascara as well?
Yes, we also recommend purchasing a new vial of mascara every 3 months. Over time, bacteria from your eye begins to contaminate the mascara in the vial. If you use the same vial for too long, you may aquire an infection. If you are experiencing irritation from your mascara that you didn't when you first opened the vial, perhaps it's time to change the tube! 
Also, it is imperative that you do not share mascara with friends or family. 

Will Pure Anada natural mascara make my lashes appear fuller, thicker and longer?
You better believe it! The formula produces amazing volume! Most women found that Pure Anada mascara generated more volume than mainstream brands that claim the same thing.

Other natural mascaras I have tried, do not stay on my lashes for the whole day. What can I expect from Pure Anada natural mascara?
This is where it was critical for us to rise above the competition. What is the point in wearing a natural product, if it runs into your eyes and down your face?
Our mascara will deliver the results you are looking for! It is water-resistant, but not water-proof. Therefore it is easily removed with a gentle oil based cleanser. (Pure Anada Scentless Gentle Cleanser OR our Cucumber & Aloe Eye Makeup Remover)

Is Pure Anada natural mascara vegan?
Yes, Pure Anada mascara is vegan.

Pure Anada natural mascara is 97% natural. What does this mean? Why not make it 100% natural?
To us, natural means "from nature". The last 2 ingredients in our formula are not grown or harvested from nature in any way. They are necessary ingredients to the success of our formula, and do not pose any health risks.


104 Reviews Hide Reviews Show Reviews

  • Best vegan mascara ever!

    Posted by Vanessa on 6th Dec 2018

    The best! Doesn't cause any allergy reactions, adds volume and length, vegan, cruelty-free and made in Canada! It's amazing! Thank you Pure Anada!

  • loving this

    Posted by Unknown on 20th Oct 2018

    This has good coverage and is soft. Reallly like it.

  • Black mascara

    Posted by Stephani on 11th Oct 2018

    I don’t find you can really see it on your lashes.

  • Love this product

    Posted by Leanne on 5th Oct 2018

    I have been using this mascara for almost a year and love it! It does not flake or smudge. My eyelashes have grown longer since using it. Best mascara and a good price for it too!

  • Awesome

    Posted by Areesha Khan on 29th Sep 2018

    This is an awesome mascara!

  • Mascara

    Posted by Kaley on 20th Sep 2018

    I do really love this mascara, lasts all day without flaking. The only part i dont like is the mascara brush, it doesnt seem to put enough mascara on without re-coating a few times, and the mascara sticks to the end of the brush and i usually end up with some on my face. great mascara but would love to see a different brush applicator.

  • Love this!

    Posted by Nikki N on 6th Sep 2018

    I absolutely love this mascara! I love the sleek look and feel of the container and love how it goes on. Super great product that doesn't break the bank! Thank you!

  • Black mascara

    Posted by Gail on 13th Aug 2018

    I have tried 2 other brands of "clean" mascara and find this to be the best choice. The consistency is not too "wet" or too dry. There are few to no clumps while applying. The brush is manageable without touching the eyelid and smearing the mascara. I have a problem with mascara smearing or crumbling on my cheek below my eyes. This mascara doesn't cover my lashes heavily ( why I gave it a 4), but the coverage is pleasing and it is a bright black color. It also seems to be somewhat waterproof. I will definitely reorder.

  • Really Good!

    Posted by Pamela on 7th Aug 2018

    Tried the sample, then ordered 2! Goes on smoothly and wears well.

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