Black Natural Mascara

Black Mascara

(134 reviews) Write a Review
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Finally, a natural mascara you can feel good about putting on your lashes! It is naturally paraben-free, gluten-free, and mercury-free. You will be amazed at how well this mascara builds volume and length to your lashes. We trust that this will be the natural mascara you’ve been waiting for!

SAMPLE ORDERING: If you are ordering ONLY samples of Pure Anada products, feel free to use the coupon code "sample" to decrease shipping to $2.00. Please note that this is to be used for orders containing ONLY samples. Thank you!

Apply to the eyelashes by starting as close to the eye as possible and gently pulling through the lashes. Allow to dry and apply another coat if desired. Pure Anada Mascara is great for layering.

Aqua, CI 77499, Hydrogenated Olive Oil Stearyl Esters, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Cetearyl Alcohol, Glycerin, Myrica Pubescens (Bayberry) Fruit Wax, Pullulan, Glyceryl Caprylate, Oleic/Linoleic/Linolenic Polyglycerides, Xanthan Gum, Simmondsia Chinensis Seed Oil, Sodium Hydroxide, Galactoarabinan


I have sensitive eyes. Will this mascara be any different than other products on the market?
Pure Anada mascara is formulated to be PH balanced for eyes. The PH of skin and hair is 4.5-5.5. Our eyes have a PH of 7. If a mascara is not properly PH balanced it will burn and sting your eyes. In our trial studies, we did not encounter anyone who experienced a burning or stinging sensation! This is extremely exciting, since mascara is often a problematic product in this regard. 

I've heard that mascara should be replaced every 3 months. Is this true for Pure Anada natural mascara as well?
Yes, we also recommend purchasing a new vial of mascara every 3 months. Over time, bacteria from your eye begins to contaminate the mascara in the vial. If you use the same vial for too long, you may aquire an infection. If you are experiencing irritation from your mascara that you didn't when you first opened the vial, perhaps it's time to change the tube! 
Also, it is imperative that you do not share mascara with friends or family. 

Will Pure Anada natural mascara make my lashes appear fuller, thicker and longer?
You better believe it! The formula produces amazing volume! Most women found that Pure Anada mascara generated more volume than mainstream brands that claim the same thing.

Other natural mascaras I have tried, do not stay on my lashes for the whole day. What can I expect from Pure Anada natural mascara?
This is where it was critical for us to rise above the competition. What is the point in wearing a natural product, if it runs into your eyes and down your face?
Our mascara will deliver the results you are looking for! It is water-resistant, but not water-proof. Therefore it is easily removed with a gentle oil based cleanser. (Pure Anada Scentless Gentle Cleanser OR our Cucumber & Aloe Eye Makeup Remover)

Is Pure Anada natural mascara vegan?
Yes, Pure Anada mascara is vegan.

Pure Anada natural mascara is 97% natural. What does this mean? Why not make it 100% natural?
To us, natural means "from nature". The last 2 ingredients in our formula are not grown or harvested from nature in any way. They are necessary ingredients to the success of our formula, and do not pose any health risks.


134 Reviews Hide Reviews Show Reviews

  • Mascara

    Posted by Karen on 10th Jan 2020

    This is an excellent masacara ,and the fact that is a natural product is a plus. It doesn't clump like so many mascaras do. It lengthens & separates lashes very well. Very pleased!

  • As a contact wearer, I love this mascara. No flaking. It’s semi waterproof so it doesn’t smear off in cold or windy weather (or under a few tears- won’t hold up to a big old ugly cry though lol). It washes off well with a gentle cleanser or coconut o

    Posted by Jenn on 5th Jan 2020

    I’ve been wearing this for over 15 years. I’ll never buy another brand. Definitely purchasing again.

  • Best Mascara Ever

    Posted by KB on 2nd Jan 2020

    The is the best mascara I have ever used, natural or otherwise. It's gentle and performs well. I love it.

  • Works Great!

    Posted by Joy W on 1st Jan 2020

    Love this mascara but I do prefer the brush on the sample size over the curved one on the full size.

  • Listen to the reviews - this is the holy grail mascara!

    Posted by Hayley Banyard on 27th Dec 2019

    Y'all, the reviews here don't lie. Vegan? Check! Canadian? Check! Non-toxic ingredients? Check! Long-lasting? Check! Non-irritating? Check! Volumizing and lengthening? Check! Great price? Check! You've now added this product to your cart? Check!!!

  • Reliable and builds nicely

    Posted by Ashley A on 11th Dec 2019

    I have sensitive eyes and was worried this would run, so I decided to try a sample. You can tell from the sample the formula is great and reliable. My eyes can water and it stays intact when I dab to check. I will say the wand from the sample size can be difficult to use compared to the curve of the full-sized wand. So if you really like how this builds but still looks natural but you don't like the wand of the sample size, I am most certain you will enjoy the full size. Ive already bought 2. I've tried the black and it's really nice for the top lash but sometimes too dramatic for the bottom lash and I love using the brown in a sample size for that. I highly recommend the black one though if it's your first time trying!

  • My new favourite mascara!

    Posted by Tawnya Walsh on 6th Dec 2019

    I have tried many mascaras over the years looking for THE one - well this is it! I tend to use oils / rich creams on my face, so most mascaras run or smudge...but not this one! The formula is nice & thick without being clumpy - and it doesn't have that chemical smell that most mascaras have. The brush is great and you can definitely "build" it on as much as you like. The only downer is that it doesn't have long staying power - but it's no big deal to touch up for an evening out.

  • Mascara

    Posted by Doris on 30th Nov 2019

    Best natural mascara I’ve tried. Gives me good length and definition. Excellent price!

  • Mascara

    Posted by Terrylynn Guest on 26th Nov 2019

    Awesome! Where has this mascara been all my life?! I have tried everything out there from all price points. I've not worn mascara for over a year because they all smudge under my eyes, flake or goop up. I tried the sample of PureAnada Mascara with some doubt, but boy was I wrong!!! I now wear it everyday and it lasts all day. No smudges, no flakes and my eyelashes remain soft and natural looking. I will be buying this product for life and gifting the sample sizes to my friends to try. Well done!!!

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