Black Natural Mascara

Black Mascara

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Finally, a natural mascara you can feel good about putting on your lashes! It is naturally paraben-free, gluten-free, and mercury-free. You will be amazed at how well this mascara builds volume and length to your lashes. We trust that this will be the natural mascara you’ve been waiting for!

Apply to the eyelashes by starting as close to the eye as possible and gently pulling through the lashes. Allow to dry and apply another coat if desired. Pure Anada Mascara is great for layering.

Aqua, CI 77499, Hydrogenated Olive Oil Stearyl Esters, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Cetearyl Alcohol, Glycerin, Myrica Pubescens (Bayberry) Fruit Wax, Pullulan, Glyceryl Caprylate, Oleic/Linoleic/Linolenic Polyglycerides, Xanthan Gum, Simmondsia Chinensis Seed Oil, Sodium Hydroxide, Galactoarabinan


I have sensitive eyes. Will this mascara be any different than other products on the market?
Pure Anada mascara is formulated to be PH balanced for eyes. The PH of skin and hair is 4.5-5.5. Our eyes have a PH of 7. If a mascara is not properly PH balanced it will burn and sting your eyes. In our trial studies, we did not encounter anyone who experienced a burning or stinging sensation! This is extremely exciting, since mascara is often a problematic product in this regard. 

I've heard that mascara should be replaced every 3 months. Is this true for Pure Anada natural mascara as well?
Yes, we also recommend purchasing a new vial of mascara every 3 months. Over time, bacteria from your eye begins to contaminate the mascara in the vial. If you use the same vial for too long, you may aquire an infection. If you are experiencing irritation from your mascara that you didn't when you first opened the vial, perhaps it's time to change the tube! 
Also, it is imperative that you do not share mascara with friends or family. 

Will Pure Anada natural mascara make my lashes appear fuller, thicker and longer?
You better believe it! The formula produces amazing volume! Most women found that Pure Anada mascara generated more volume than mainstream brands that claim the same thing.

Other natural mascaras I have tried, do not stay on my lashes for the whole day. What can I expect from Pure Anada natural mascara?
This is where it was critical for us to rise above the competition. What is the point in wearing a natural product, if it runs into your eyes and down your face?
Our mascara will deliver the results you are looking for! It is water-resistant, but not water-proof. Therefore it is easily removed with a gentle oil based cleanser. (Pure Anada Scentless Gentle Cleanser OR our Cucumber & Aloe Eye Makeup Remover)

Is Pure Anada natural mascara vegan?
Yes, Pure Anada mascara is vegan.

Pure Anada natural mascara is 97% natural. What does this mean? Why not make it 100% natural?
To us, natural means "from nature". The last 2 ingredients in our formula are not grown or harvested from nature in any way. They are necessary ingredients to the success of our formula, and do not pose any health risks.


104 Reviews Hide Reviews Show Reviews

  • Black Mascara

    Posted by Anna on 24th Jun 2019

    I love this mascara! It goes on beautifully - not clumpy or heavy. It separates my lashes perfectly!

  • Great Mascara

    Posted by Amy on 13th Jun 2019

    goes on smoothly and at the end of the day it comes off easily with coconut oil without hurting my eyes!

  • Black Mascara

    Posted by Miranda on 27th May 2019

    THE best mascara that I have ever had (and I have tried ALOT). Goes on smoothly, love that you can apply multiple coats and it doesn't get clumpy. Does not irritate my eyes like some have - great product!


    Posted by Inna Baskina on 11th May 2019

    This is the best mascara ever! It doesn't smudge, stays for a long time and remains on the eyelashes even the next morning after a night of sleep. It creates a very natural look and you do not feel that you're wearing anything on your eyes at all!

  • So impressed!

    Posted by Charlotte on 2nd May 2019

    This mascara is really great. Lasts the whole day- through tears, sweat, baby hands poking at my eyes, etc.

  • Classic Black Mascara!

    Posted by NadineS on 9th Apr 2019

    I'm loving this mascara. I assume it's similar to LUSH's one, which I haven't tried. You definitley need to let it dry as it's a bit more of a "wet" formula (that's typical with natural products). But it is just the right balance of natural with 1 coat and easily buildable with 2+.

  • Black Mascara That Will Change Your Life

    Posted by Nancy on 17th Mar 2019

    Amazing quality. Did not clump or smudge and I like the applicator. I’m really sold on this mascara.

  • mascara

    Posted by Jan O'connell on 3rd Feb 2019

    Best mascara I have ever used.

  • One of my favorites

    Posted by Gene Cuvier on 8th Dec 2018

    I love mascara! This is one of my favorite mascaras and even more so as it's almost 100% natural. It gives a decent volume to my eyelashes, it doesn't irritate my eyes, it lasts all day and my makeup remover is able to get it right off my eyes at night with rubbing heavily or struggling with it before bed. Which is not only a time saver but a blessing to the delicate skin around my eyes. I have used this for the past few years and I will probably always have a tube in my makeup collection!

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