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  • Pure Anada Mascara - Blue

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    C$ 8.00 Excl. tax


    Natural mascara designed to build volume and length to your lashes - in blue!

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    Product description

    Our best-selling mascara formula, now available in a fun shade of blue! We’re excited to bring you a deep blue mascara that brightens eyes on a whole new level.

    • Mercury-Free
    • Gluten-Free
    • Paraben-Free
    • Ecocert approved ingredients
    • Hypoallergenic – safe for sensitive eyes
    • pH balanced

    How to use: Apply to the eyelashes by starting as close to the eye as possible and gently pulling through the lashes. Allow to dry and apply another coat if desired. Pure Anada Mascara is great for layering.

    Finally, a natural mascara you can feel good about putting on your lashes! It is naturally paraben-free, gluten-free, mercury-free, formulated with Eco-cert approved ingredients. You will be amazed at how well this mascara builds volume and length to your lashes. We trust that this will be the natural mascara you’ve been waiting for!


    I have sensitive eyes. Will this mascara be any different than other products on the market?
    Pure Anada mascara is formulated to be PH balanced for eyes. The PH of skin and hair is 4.5-5.5. Our eyes have a PH of 7. If a mascara is not properly PH balanced it will burn and sting your eyes. In our trial studies, we did not encounter anyone who experienced a burning or stinging sensation! This is extremely exciting, since mascara is often a problematic product in this regard. 

    I've heard that mascara should be replaced every 3 months. Is this true for Pure Anada natural mascara as well?
    Yes, we also recommend purchasing a new vial of mascara every 3 months. Over time, bacteria from your eye begins to contaminate the mascara in the vial. If you use the same vial for too long, you may acquire an infection. If you are experiencing irritation from your mascara that you didn't when you first opened the vial, perhaps it's time to change the tube! 
    Also, it is imperative that you do not share mascara with friends or family. 

    Will Pure Anada natural mascara make my lashes appear fuller, thicker and longer?
    You better believe it! The formula produces amazing volume! Most women found that Pure Anada mascara generated more volume than mainstream brands that claim the same thing.

    Other natural mascaras I have tried, do not stay on my lashes for the whole day. What can I expect from Pure Anada natural mascara?
    This is where it was critical for us to rise above the competition. What is the point in wearing a natural product, if it runs into your eyes and down your face?
    Our mascara will deliver the results you are looking for! It is water-resistant, but not water-proof. Therefore it is easily removed with a gentle oil based cleanser. (Pure Anada Scentless Gentle Cleanser OR our Cucumber & Aloe Eye Makeup Remover)

    Is Pure Anada natural mascara vegan?
    Yes, Pure Anada mascara is vegan.

    Ingredients: Aqua, CI 77499, CI 77007, Hydrogenated Olive Oil Stearyl Esters, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Cetearyl Alcohol, Glycerin, Myrica Pubescens (Bayberry) Fruit Wax, Pullulan, Glyceryl Caprylate, Oleic/Linoleic/Linolenic Polyglycerides, Xanthan Gum, Simmondsia Chinensis Seed Oil, Sodium Hydroxide, Galactoarabinan

    Reviews 4 stars based on 2 reviews Create your own review

    4 stars based on 2 reviews Create your own review

    Most recent reviews

    • 4 / 5 Meaghan 28-06-2023 04:31

      I've been a big fan of Pure Anada mascara's for years, so I had high hopes for this one. Like the others, the formula was great, non-irritating, not flaky, very smooth. I just wish the color was a little lighter/ more vibrant as it didn't show on my dark eyelashes, though maybe it would work better on someone with lighter eyelashes? Would love to try this again if the color was improved.

    • 4 / 5 Stacey 14-09-2022 00:05

      The mascara formula is amazing, long-lasting and comfortable to wear as always - I just wish the blue was lighter and more apparent. The product looks dazzling on the brush, but dries black on your lashes. I assume it's probably much better on light lashes!

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