Prime & Perfect Liquid Concealer - Light

Prime & Perfect Liquid Concealer - Light

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You'll love this liquid concealer from Pure Anada! Applies like a dream, creating a gorgeously smooth finish.

Swatch (beginning at the wrist): Porcelain, Very Fair, Light, Medium

Made with premium, natural ingredients to nourish and restore elasticity, Hydrating Full Coverage, Hypoallergenic.

Size: 15ml

As a concealer - disguise blemishes and dark under-eye circles with this non-greasy, full coverage formula. As a primer - apply to eyelids to even skin tone and help shadow adhere.

Aloe Barbadensis*, Helianthus Annuus (Sunflower) Oil*, Ricinus Communis (Castor) Seed Oil*, Cannabis Sativa (Hemp) Seed Extract*, Lonicera Japonica (Honeysuckle) Flower Extract*, Lycium Barbarum (Goji) Fruit Extract*, Malpighia Glabra (Acerola) Fruit Extract*, Camellia Sinensis (Green Tea) Leaf Extract*, Macrocystis Pyrifera (Sea Kelp) Extract*, Citrus Nobilis (Mandarin Orange) Fruit Extract*, Aspalathus Linearis (Rooibos) Extract*, Salix Alba (Willow) Bark Extract*, Cetearyl Olivate, Sorbitan Olivate, Rosa Canina (Rosehip) Oil*, Punica Granatum (Pomegranate) Oil*, Lactobacillus Ferment, Cetyl Alcohol, CI 77891 (Titanium Dioxide), CI 77292 (Yellow Oxide), CI 77491 (Red Oxide)
*Ingredients from organic farming 79% of the total ingredients are from organic farming 100% natural origin of total
Description of organic extracts in this formulation: 

Organic Pomegranate Oil:  A medium chain triglyceride oil which is extracted from the seeds of this juicy red fruit.  More than 500 pomegranates are needed to produce one pound of oil!  Rich in essential fatty acids including the rare Omega-5 (Punicic) helps skin retain moisture.  A medium-chain triglyceride, it's loaded with antioxidants, vitamin C and K which makes skin soft, supple and reduces the appearance of fine lines. 

Organic Rosehip Oil: A luxurious, anti-aging oil extracted from the seeds of the rose bush.  Rich in Linoleic (C18:2) and Linolenic (C18:3) fatty acids, vitamins and antioxidants, it's a powerful ingredient to help fade dark spots, minimize scars and soften fine lines.

Organic Hemp Seed: Seeds from the Hemp or Cannabis sativa plant have been called the most nutritionally complete food source in the world. The seeds contain all essential amino acids and fatty acids in a digestible form. Hemp seed is also rich in vitamin D.

Organic Honeysuckle: Lonicera japonica or Japanese Honeysuckle is a perennial herb native to Japan, China and Korea; however it has been successfully cultivated in the United States and Britain. The plant is considered to be high in calcium, magnesium and potassium and has been used in alternative medicines for thousands of years. Often used topically in extracts to treat inflammation and rashes, the herb has also been used on wounds to prevent infection. *This is NOT the synthetic variety of Honeysuckle marketed as a controversial preservative which contains parabens.  It's a whole-herb extract which has been used by herbalists for generations.  

Organic Acerola: Acerola (Malpighia glabra) also known as Barbados cherry is a tropical plant said to have originated in the West Indies and Northern South America. The bright red fruit that grows on the shrub is often described as being equally sour and sweet and is an excellent source of vitamin C.

Organic Green Tea: Archaeological findings indicate that green tea has been consumed for approximately 5,000 years. It has been used traditionally to aid in wound healing, regulate both body temperature and glucose levels as well as promote digestion. Green tea is dried steamed leaves from the Camellia sinensis plant. Epigallocatechin gallate (EGCG) is a compound found in green tea that is a potent antioxidant providing protection from reactive oxygen species.

Organic Kelp: Ascophyllum nodosum is edible seaweed found in the northern Atlantic Ocean. It is claimed to be the most active seaweed on the planet and is well researched. Kelp has long fronds with large egg‐shaped air‐bladders. The seaweed grows slowly and can live for several decades. It has long been used as an organic fertilizer because of its macro‐ and micronutrient content (N, P, K, Ca, Mg, S, Mn, Cu, Fe, Zn). It is also host to cytokinins, gibberellins, betaines, mannitol, organic acids, polysaccharides, amino acids, and proteins that are beneficial.

Organic Mandarin: Mandarin essential oil protects wounds from infections by forming a protective cover on the wound and promoting cell collection at the area. The oil improves blood and lymph circulation, keeping skin rejuvenated and young‐looking, while promoting the growth of new tissues. Other benefits of mandarin oil are its maintenance of moisture balance in the skin and reduction of stretch marks and scars.

Organic Rooibos Tea: Rooibos tea soothes the skin by offering relief from itching and skin irritations, such as eczema and acne. Antioxidants in rooibos limit free radicals, which can decrease activity of the immune system and further the aging process. It boasts a high level of flavonoids and has several antioxidants not found in other types of tea. Zinc and alpha‐hydroxy acid levels in rooibos promote healthy skin.


5 Reviews Hide Reviews Show Reviews

  • Prime & Perfect Liquid Concealer-Light

    Posted by Adrienne Cornell on 22nd Jul 2019

    Love this product but would recommend buying a colour lighter than you would typically or try the sample size first. I do layer this with a lighter concealer some days but do like the consistency and spreadability of this concealer. A little goes a long way, I will definitely buy this again

  • There's a trick to this concealer!

    Posted by Anna Dobrovolskis on 24th Jun 2019

    This concealer in "light" is perfect for my olive skin without making my under eye area look white. This trick is to use the powder foundation underneath the eyes before applying this concealer as the concealer itself is quite liquidy. Applying the concealer over the pressed foundation is key! Works great for my dark circles this way. Would love to see a liquid formula in the future that is not as runny though.

  • Liquid Concealer

    Posted by Miranda on 27th May 2019

    The color was a little too dark on me (good thing I got a sample to try first!) however it worked for my daughter's tone and she loves it!

  • Personally didn't like it

    Posted by Areesha Khan on 29th Sep 2018

    I was excited to try out this product because I used concealer on a daily basis and wanted to be more careful with what I put on my face. I made sure to get the sample first to try out the product first but was surprised because the product itself was very different from the sample! The sample was a thick creamy consistency whereas the actual product itself turned out to be quite runny and sheer.

    Pure Anada Response:
    I'm sorry to hear that you experienced a lack of consistency between the sample and full-size product. When working with natural ingredients, separation can occur. We try our best to prevent this from happening and continually try to improve our formulations as we go along.
    To help blend the product together, we suggest tapping the Liquid Cream Concealer tube on a hard surface. Most times this helps re-mix the oils back into the product.
    I hope you find this information helpful! If you have any further questions or concerns, feel free to email our Customer Service department (

  • Liquid Concealer

    Posted by Roxane Longano on 11th Jul 2018

    Went on nicely but was a little runny. Coverage could have been a little better.

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