Prime & Perfect Liquid Concealer - Light

Prime & Perfect Liquid Concealer - Light

(6 reviews) Write a Review
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You'll love this liquid concealer from Pure Anada! Applies like a dream, creating a gorgeously smooth finish.

Swatch (beginning at the wrist): Porcelain, Very Fair, Light, Medium

Made with premium, natural ingredients to nourish and restore elasticity, Hydrating Full Coverage, Hypoallergenic.

Size: 15ml

SAMPLE ORDERING: If you are ordering ONLY samples of Pure Anada products, feel free to use the coupon code "sample" to decrease shipping to $2.00. Please note that this is to be used for orders containing ONLY samples. Thank you!

As a concealer - disguise blemishes and dark under-eye circles with this non-greasy, full coverage formula. As a primer - apply to eyelids to even skin tone and help shadow adhere.
Aqua, Cetearyl Olivate, Sorbitan Olivate, Helianthus Annuus (Sunflower) Seed Oil, Capryloyl Glycerin/Sebacic Acid Copolymer, Heptyl Undecylenate, Glyceryl Stearate, Punica Granatum (Pomegranate) Seed Oil, Rosa Canina (Rosehip) Fruit Oil, Vitis Vinifera (Grape) Seed Oil, Leuconostoc/Radish Root Ferment Filtrate & Lactobacillus & Cocos Nucifera (Coconut) Fruit Extract, Cetyl Alcohol, Lysolecithin, Sclerotium Gum, Xanthan Gum, Pullulan, May Contain (+/-) Iron Oxides (CI 77499, CI 77491, CI 77492), Titanium Dioxide (CI 77891) 
Description of organic extracts in this formulation: 

Organic Pomegranate Oil:  A medium chain triglyceride oil which is extracted from the seeds of this juicy red fruit.  More than 500 pomegranates are needed to produce one pound of oil!  Rich in essential fatty acids including the rare Omega-5 (Punicic) helps skin retain moisture.  A medium-chain triglyceride, it's loaded with antioxidants, vitamin C and K which makes skin soft, supple and reduces the appearance of fine lines. 

Organic Rosehip Oil: A luxurious, anti-aging oil extracted from the seeds of the rose bush.  Rich in Linoleic (C18:2) and Linolenic (C18:3) fatty acids, vitamins and antioxidants, it's a powerful ingredient to help fade dark spots, minimize scars and soften fine lines.

6 Reviews Hide Reviews Show Reviews

  • Liquid concealer (light)

    Posted by Laura Choo on 14th May 2020

    Love that this is such a reasonably priced, all-natural, Canadian product. I will say that it works better to tap with fingers to blend, rather than swipe with a brush. Light was a good match for my medium tan skin. This shade is comparable to the consistency, colour, and undertone of the NARS radiant creamy concealer in custard or Maybelline's fit me concealer in sand 20. I have used both in the past but will use this product from now on because of it's clean ingredients and Canadian origin:)

  • Prime & Perfect Liquid Concealer-Light

    Posted by Adrienne Cornell on 22nd Jul 2019

    Love this product but would recommend buying a colour lighter than you would typically or try the sample size first. I do layer this with a lighter concealer some days but do like the consistency and spreadability of this concealer. A little goes a long way, I will definitely buy this again

  • There's a trick to this concealer!

    Posted by Anna Dobrovolskis on 24th Jun 2019

    This concealer in "light" is perfect for my olive skin without making my under eye area look white. This trick is to use the powder foundation underneath the eyes before applying this concealer as the concealer itself is quite liquidy. Applying the concealer over the pressed foundation is key! Works great for my dark circles this way. Would love to see a liquid formula in the future that is not as runny though.

  • Liquid Concealer

    Posted by Miranda on 27th May 2019

    The color was a little too dark on me (good thing I got a sample to try first!) however it worked for my daughter's tone and she loves it!

  • Personally didn't like it

    Posted by Areesha Khan on 29th Sep 2018

    I was excited to try out this product because I used concealer on a daily basis and wanted to be more careful with what I put on my face. I made sure to get the sample first to try out the product first but was surprised because the product itself was very different from the sample! The sample was a thick creamy consistency whereas the actual product itself turned out to be quite runny and sheer.

    Pure Anada Response:
    I'm sorry to hear that you experienced a lack of consistency between the sample and full-size product. When working with natural ingredients, separation can occur. We try our best to prevent this from happening and continually try to improve our formulations as we go along.
    To help blend the product together, we suggest tapping the Liquid Cream Concealer tube on a hard surface. Most times this helps re-mix the oils back into the product.
    I hope you find this information helpful! If you have any further questions or concerns, feel free to email our Customer Service department (

  • Liquid Concealer

    Posted by Roxane Longano on 11th Jul 2018

    Went on nicely but was a little runny. Coverage could have been a little better.

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