Prime & Perfect Liquid Concealer - Very Fair

Prime & Perfect Liquid Concealer - Very Fair

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You'll love this liquid concealer from Pure Anada! Applies like a dream, creating a gorgeously smooth finish.

Swatch (beginning at the wrist): Porcelain, Very Fair, Light, Medium

Made with premium, natural ingredients to nourish and restore elasticity, Hydrating Full Coverage, Hypoallergenic.

Size: 15ml

As a concealer - disguise blemishes and dark under-eye circles with this non-greasy, full coverage formula. As a primer - apply to eyelids to even skin tone and help shadow adhere.
Aloe Barbadensis*, Helianthus Annuus (Sunflower) Oil*, Ricinus Communis (Castor) Seed Oil*, Cannabis Sativa (Hemp) Seed Extract*, Lonicera Japonica (Honeysuckle) Flower Extract*, Lycium Barbarum (Goji) Fruit Extract*, Malpighia Glabra (Acerola) Fruit Extract*, Camellia Sinensis (Green Tea) Leaf Extract*, Macrocystis Pyrifera (Sea Kelp) Extract*, Citrus Nobilis (Mandarin Orange) Fruit Extract*, Aspalathus Linearis (Rooibos) Extract*, Salix Alba (Willow) Bark Extract*, Cetearyl Olivate, Sorbitan Olivate, Rosa Canina (Rosehip) Oil*, Punica Granatum (Pomegranate) Oil*, Lactobacillus Ferment, Cetyl Alcohol, CI 77891 (Titanium Dioxide), CI 77292 (Yellow Oxide), CI 77491 (Red Oxide)
*Ingredients from organic farming 79% of the total ingredients are from organic farming 100% natural origin of total

Description of organic extracts in this formulation: 

Organic Pomegranate Oil:  A medium chain triglyceride oil which is extracted from the seeds of this juicy red fruit.  More than 500 pomegranates are needed to produce one pound of oil!  Rich in essential fatty acids including the rare Omega-5 (Punicic) helps skin retain moisture.  A medium-chain triglyceride, it's loaded with antioxidants, vitamin C and K which makes skin soft, supple and reduces the appearance of fine lines. 

Organic Rosehip Oil: A luxurious, anti-aging oil extracted from the seeds of the rose bush.  Rich in Linoleic (C18:2) and Linolenic (C18:3) fatty acids, vitamins and antioxidants, it's a powerful ingredient to help fade dark spots, minimize scars and soften fine lines.

Organic Hemp Seed: Seeds from the Hemp or Cannabis sativa plant have been called the most nutritionally complete food source in the world. The seeds contain all essential amino acids and fatty acids in a digestible form. Hemp seed is also rich in vitamin D.

Organic Honeysuckle: Lonicera japonica or Japanese Honeysuckle is a perennial herb native to Japan, China and Korea; however it has been successfully cultivated in the United States and Britain. The plant is considered to be high in calcium, magnesium and potassium and has been used in alternative medicines for thousands of years. Often used topically in extracts to treat inflammation and rashes, the herb has also been used on wounds to prevent infection. *This is NOT the synthetic variety of Honeysuckle marketed as a controversial preservative which contains parabens.  It's a whole-herb extract which has been used by herbalists for generations.  

Organic Acerola: Acerola (Malpighia glabra) also known as Barbados cherry is a tropical plant said to have originated in the West Indies and Northern South America. The bright red fruit that grows on the shrub is often described as being equally sour and sweet and is an excellent source of vitamin C.

Organic Green Tea: Archaeological findings indicate that green tea has been consumed for approximately 5,000 years. It has been used traditionally to aid in wound healing, regulate both body temperature and glucose levels as well as promote digestion. Green tea is dried steamed leaves from the Camellia sinensis plant. Epigallocatechin gallate (EGCG) is a compound found in green tea that is a potent antioxidant providing protection from reactive oxygen species.

Organic Kelp: Ascophyllum nodosum is edible seaweed found in the northern Atlantic Ocean. It is claimed to be the most active seaweed on the planet and is well researched. Kelp has long fronds with large egg‐shaped air‐bladders. The seaweed grows slowly and can live for several decades. It has long been used as an organic fertilizer because of its macro‐ and micronutrient content (N, P, K, Ca, Mg, S, Mn, Cu, Fe, Zn). It is also host to cytokinins, gibberellins, betaines, mannitol, organic acids, polysaccharides, amino acids, and proteins that are beneficial.

Organic Mandarin: Mandarin essential oil protects wounds from infections by forming a protective cover on the wound and promoting cell collection at the area. The oil improves blood and lymph circulation, keeping skin rejuvenated and young‐looking, while promoting the growth of new tissues. Other benefits of mandarin oil are its maintenance of moisture balance in the skin and reduction of stretch marks and scars.

Organic Rooibos Tea: Rooibos tea soothes the skin by offering relief from itching and skin irritations, such as eczema and acne. Antioxidants in rooibos limit free radicals, which can decrease activity of the immune system and further the aging process. It boasts a high level of flavonoids and has several antioxidants not found in other types of tea. Zinc and alpha‐hydroxy acid levels in rooibos promote healthy skin.


8 Reviews Hide Reviews Show Reviews

  • Liquid concealer

    Posted by Melinda on 15th Sep 2019

    I love this concealer as it does not irritate my skin or make it break out!

  • Liquid Concealer

    Posted by Miranda on 27th May 2019

    I just love that you can get samples and their chart of swatches are super helpful to try and educate you in what color would work with your tone! It was absolutely perfect on me!

  • Great Coverage

    Posted by Allie nichols on 15th Apr 2019

    This concealer is so versatile! I use it for under eye brightening and also acne scar/acne covering. It doesn't settle into fine lines or get cakey. Between this concealer and the liquid OR powder foundation I get great coverage! And the ingredients in these makeup products have helped all breakouts to completely stop!!

  • Great for an all natural product, but also has minor drawbacks

    Posted by Cynthia on 3rd Feb 2019

    The ingredients listed are absolutely wonderful for how affordable this is. However, there are some downsides to using this. First, this is not water resistant at all; a bit of tear, rain, etc washes it off instantly. Second, this is buildable, but expect medium coverage at best. Also, my skin is really dry in the winter and these have the tendency to really emphasize the dry areas, but that kind of goes with most concealers. This concealer also has the tendency to look cakey when I try to build up the coverage. Overall, this concealer does underperform when compared to conventional makeup, but this one's not riddled with toxic ingredients! When applied with a tiny amount, these truly enhance, and not cover, the skin, making them great for everyday use. There definitely is a tiny learning curve, but that goes with any makeup product. Overall, I do enjoy using this, and would definitely recommend.

  • Love the feel!

    Posted by Megan Vanderpol on 3rd Dec 2018

    Smooth, creamy, and feels amazing on my skin! Not caky or flakey after a whole day wearing it. You could not tell I had it on. Love the quality and will definitely buy again.

  • Wow.

    Posted by Anna on 7th Oct 2018

    Pure Anada hit it out of the park with this one. I had been using their stick concealer, and while it worked pretty good, I found it often had flakes in it during application that were hard to get rid of. No such issues with this, the consistency is a nice thick but creamy mousse, and it applies beautifully to my undereye area. I haven't used this for my face for blemishes, but I'm impressed with it for my eyes, which is what I'm most concerned with getting an organic product for. Thanks pure anada, for continuing to come out with great products!

  • Great coverage without caking or settling

    Posted by Anita on 16th Aug 2018

    I recently received a sample of this product, and just ordered a full size of it. The shade works well if using the Atlantic Bisque shade of foundation. The coverage is superb, and I have yet to notice any settling in fine lines or creases. It just feel fantastic on my skin. Pure Anada hit this one out of the park, in my opinion.

  • Fantastic Coverage!

    Posted by Sari on 26th Jul 2018

    I order a sample of this product for those times when you need to cover a blemish, and it works fantastic. I also like knowing it's helping to heal things as well, however you do need to work quickly to smooth it out or it does become a bit flaky. Overall I am happy and will be adding this to my skincare collection.

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