Candace Grenier: Formulator & Founder - Pure Anada Cosmetics
Isn't carmine a crushed beetle? Why do you use it in some of your products?
When I first began creating natural makeup in 2005, I used only mineral pigments as colourants. While developing lip colours, I soon realized there were limitations to the shades I could create if my only options were minerals such as iron oxides (always warm-toned) and mica (always shiny). The most disappointing absence was a true pink or red pigment without the sheen of mica. Nevertheless, I adhered to my purist philosophy of using only plant- or mineral-based ingredients for many years.
In 2018, our lab achieved organic certification through Ecocert—a highly respected certification body. I noticed that they approved carmine from specific suppliers. However, they do not approve FD&C pigments, as these are derived from petroleum distillates and coal tar—some of which have been linked to serious health concerns, including cancer.
What is carmine?
Carmine is a 100% natural crimson pigment derived from carminic acid, which is produced by the cochineal beetle native to Central and South America. This natural, renewable, and non-toxic pigment has been used as a dye for over 1,000 years. It was prized by the Aztec and Incan cultures and was one of the treasures the Spanish brought back to the Old World.
To this day, it remains a rare (yet renewable) and luxurious raw material. The harvesting process is sustainable and supports family businesses in South America. I just love the idea of my family business purchasing a raw material that helps support another family!
Watch the following video to see how carmine is produced in Peru.
Eventually, we made the decision to begin incorporating carmine into some of our products. This allowed us to expand our colour range to include some of the most beautiful matte pinks in the realm of natural makeup!
We were intentional about distinctively branding these products, so people who wish to avoid carmine (such as those with vegan or kosher values) can do so easily. You’ll find carmine in Pure Anada Lavish Lipstick, Lip & Cheek Rouge, and Exquisite Natural Gloss.
Incidentally, although carmine is not vegan, it is cruelty-free, as it is not tested on animals.
Carmine is considered safe, not linked to any health risks, and is even approved for use in food. You may have been consuming “beetle juice” all this time without even knowing it! However, as with any natural or synthetic ingredient, there is a possibility of an allergic reaction. If you experience any tingling or swelling after using our products, please discontinue use immediately.
We’re not pioneers in using carmine in cosmetics. In fact, the very first rouge products developed in the 1800s used carmine to create the cutting-edge pinks and reds that were considered risqué at the time.
I hope this article about carmine pigment, as used in Pure Anada products, helps you choose items that align with your personal values.
