Pure Anada Lip & Cheek Rouge - Viola

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C$ 20.00 Excl. tax

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Viola is a true cool pink shade, so classic and sophisticated; a natural pop of bright colour. It has a matte texture (not glossy) which makes it suitable for use on cheeks as well as lips.  Opaque coverage (not sheer); apply sparingly. 

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Product description

A natural formula that provides moisture and protection with rich colour for a lovely, natural finish on lips or cheeks. 

Shade Description: A true cool pink, so classic and sophisticated; a natural pop of bright colour.

Finish: A matte texture (not glossy) which makes it suitable for use on cheeks as well as lips.  Opaque coverage (not sheer).

Flavour: Peach Vanilla

How to Use: 

Lips - apply with your finger, or our retractable lip brush for a more precise application.

Cheeks - apply with your finger; dip into the rouge and tap on your cheeks to blend, or for a more diffused application, use our mini-kabuki brush. Swirl it in the rouge and stipple onto cheeks to blend.

Swatch Shades (beginning at the wrist): Abigail, Charlotte, Nellie, Isabella, Harriet, Maud, Viola

Ingredients: Ricinus Communis (Castor) Seed Oil, Argania Spinosa (Argan) Kernel Oil, Cera Flava (Beeswax), Cocos Nucifera (Coconut) Oil, Simmondsia Chinensis (Jojoba) Oil, Copernicia Cerifera (Carnauba) Wax, Tocopherol (Vitamin E), Aroma (Natural Peach and Vanilla Flavors), May Contain: Maltodextrin, CI 77891, CI 75470, CI 77491, CI 77742 

Viola Model: 

"Featuring @pureanada's Lip & Cheek Rouge. In this photo I am wearing Viola & Abigail. Viola is a true cool pink and Abigail is perfect for highlighting and will leave you with an angelic glow. You can apply with a brush or just your fingers. They are so smooth. I am in love with this new product! @makeupbylisaann

Each shade of Pure Anada Lip & Cheek Rouge is proudly named after a noteworthy Canadian woman:

Viola Desmond 

In 1946, entrepreneur and hairdresser Viola Desmond, defied the odds and withstood racial inequality at a movie theatre by refusing to move from the whites only seating area to a section of the theatre unofficially set aside for black moviegoers. Viola was arrested for the stand she chose to take, was placed in jail for the night, and was convicted without legal representation of an obscure tax offence – an offence that would not be pardoned until 2010. Despite officials denying that Viola’s case had anything to do with her race, her refusal to accept an act of racial discrimination stirred the black population of Nova Scotia and sparked change. Segregation was legally ended in Nova Scotia in 1954. In 2018, Viola Desmond was the first Canadian woman to be featured by herself on the face of the $10 bank note and was also named a National Historic Person by the Canadian government.

You can read an article featuring Viola Desmond at The Canadian Encyclopedia.

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